In Japan, the traditional event of new year sale so-called “Hatsu-Uri” is performed at the beginning in January in many retail stores. Tea products, of course, are sold in “Hatsu-Uri”.
As for more information about “Hatsu-Uri”, the webpage of JapanVisitor is recommended.

In my personal opinion, the atmosphere in “Hatsu-Uri” makes sellers more spirited and customers more exited! In Japan, there is a proverb meaning “Setting one’s ambition at the beginning of a new year is the key of the successful year”. I guess we may be exited by our hope or ambition for the new year in order to achieve a successful year by making beginning days better.

Some tea farmers in Shizuoka will join the new year sale.

Hasegawa-san will join the new year sale held on Odakyu dept. Machida in Machida city, Tokyo.

In “Hatsu-Uri” we could enjoy communication with Hasegawa-san, more spirited than every time.
If you have some time, it is recommended to enjoy communication with Hasegawa-san and shopping tea products. Machida city is not so far from Tokyo station. It will take about less than 1 hour to go to Odakyu Machida branch from Tokyo station.

If you would like to get some souvenir, “Tsuyuhikari” is the most recommended! Hasegawa-san said “I could produce one of the best “Tsuyuhikari” in 2015. The amount of Umami content was higher than every year by 1 or 2 points!” In fact, tasting “Tsuyuhikari” of him realized me his comment is correct and made me surprised by so much delicious taste of it!

 
How to access to Odakyu Machida branch
Based on the webpage of the store, Odakyu Machida is in the building of Machida station.
As for how to make railway plan, please search using “JNTO Travel Planner”. (At the below part of this link page, we can look “-> JNTO Travel Planner”.)
If you would like to go from Tokyo station, please go to Shinjuku station by JR-Chuo line, and exchange to Odakyu-Odawara line. It will take 35min from Shinjuku to Machida.